Inchcape
Drivers of Change
Challenge:
Take a leadership position in the burgeoning New Energy Vehicle (NEV) market
Inspired Answer:
Drivers of Change – a global study in emerging markets – Latin America and Asia pacific into the rise of personal mobility and shifting sentiment to NEVs
Focusing on themes such a social mobility, the consumer–led energy transition and a mission centred around local delivery of the global energy transition the work became a central pillar in the corporate delivery of that mission, through PR, comms and marketing.
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