News and views

Full speed into summer!
Welcome to Delphi’s latest update As we head into summer holiday season, the Delphi team finds itself busier than ever! […]

Five compelling reasons to choose a small independent comms partner like Delphi
We’re asked a lot by clients and prospects ‘Why us’ when selecting a consultancy partner. The same five things come […]

Three “AI heresies” for comms and marketing
We’re not naturally contrarians at Delphi, but in recent conversations about AI with our clients and friends in the industry, […]

How today’s media shift is affecting comms
We’ve written before about how the media is shifting from institutions to individuals – or more specifically, from legacy print […]

Three steps to take a brand from B2C to B2B
One of the toughest shifts in comms is taking a brand from the B2C world to be competitive in B2B, […]

Hitting the two-year mark
Welcome to Delphi’s latest update 2025 has started off strong. Not only have we reached our 2nd birthday, we’ve also […]

The secret behind an engaging campaign
When I was studying social science, one of the most useful papers I came across was called “That’s Interesting”. It […]

The future of media is individuals not institutions
One distinctive feature of the modern media world is the shift from institutions to individuals. In other words, while most […]

“You can’t tell widget stories in Europe”
Over the course of our comms careers, the Delphi team have worked with 30+ US-based tech brands entering the UK […]

5 briefs we’re getting from clients right now
As Delphi approaches our 2-year anniversary, there are clear patterns in the kinds of support our tech clients want. In […]

The future’s bright, the future’s niche
There’s one shift in the media landscape that we talk to our clients about more than anything else. It’s the […]

Why tech brands are suddenly obsessed with qualitative research
One common theme in Delphi’s work for clients in the past few months has been the request for deep, qualitative-based […]
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