Three months – it doesn’t sound like a long time, but looking back at my first three months at Delphi, I’m surprised by just how much I’ve accomplished and learnt in such a short space of time.
I’ve worked in tech PR for some time, but I took a break from the industry before stepping into my current role. Coming back has given me an interesting perspective, and it has also challenged the ways I thought I understood PR and how I approach it.
There is always another way to tell the story
One of the things I’ve enjoyed most about being part of Delphi and PR as a whole is the opportunity to really get stuck into the craft of storytelling.
I’ve loved the brainstorming sessions, the conversations about how we can take a piece of research or a client announcement and turn it into something that contributes to a much bigger conversation.
For me, that’s where PR gets really interesting, and I know it’s easy to say when there are so many competing priorities in agency life. But it’s never a waste to dedicate time to understand what people are talking about and if there is something genuinely interesting to add to the conversation.
I’ve also realised how valuable it is to be surrounded by people who encourage that way of thinking.
The team and culture at Delphi have pushed me to think differently, question my own ideas and be more ambitious with them. There isn’t always one “right” way to approach a story or an idea, and being in an environment where people are encouraged to experiment and evolve has been a big part of my first three months.
It’s where I recently explored taking another approach to secure interviews and coverage for Bottomline, a global business payments leader, ahead of Sibos 2026, teasing the data and insights from their now-launched Payments Intelligence Gap Report and platform launch. Ahead of the event, I also worked with FinTech Magazine to publish an exclusive quote for their Global Pay Connect platform and Finance Chief for its research release.
PR is moving fast – really fast
If there’s one thing I’ve been reminded of, it’s that speed matters.
The tech media landscape moves incredibly quickly. Every day there is another announcement, another breaking story, another piece of research, another trend or another conversation that brands can potentially contribute to.
It can sometimes feel like a constant scramble to get your head wrapped around those competing priorities.
But I’m learning that moving quickly doesn’t necessarily mean sacrificing the quality of the thinking behind the work.
Working with Gen Digital, the company behind brands like Norton, has allowed me to be a part of those campaigns that use data to tap into conversations already happening in the public sphere, and it has been so rewarding turning that data into something genuinely newsworthy.
Research data doesn’t always have to land immediately for it to be successful, it can be woven into articles, comments or interviews. That data has longevity, we just have to be tenacious and creative in our approach.
Learning to keep up without losing the craft
This is probably the biggest lesson I’m taking away from my first three months.
I’m working at a faster pace than I have before, but rather than feeling like I’m simply chasing the next story, I understand how to work at that pace while still making space for the creative side of PR that I enjoy.
When everything moves at such speed, there’s a risk of becoming caught up in that race.
Being part of Delphi has allowed me to see first-hand how technology can actually help us manage that pace. We’re finding new ways to surface timely stories and ideas. Thanks to all the work John and Amandeep have dedicated to our Daily Sparks platform, the team now has a way to identify potential hooks and conversations that we might otherwise miss.
This is where AI becomes particularly interesting in PR, by harnessing it in a way that helps us create more space for creativity and building those key relationships. If the first three months have taught me anything, it’s that there’s always another story to tell, and I can’t wait to find the next one.
Emma Banbury
