Tata Comms
SNAP
Challenge:
Tata Communications needed to tap into the business pace of change for CIOs brought on by AI, and to put the network at the heart of the solution
Inspired Answer:
SNAP – Connection at the snap of a finger
We delivered a global brand partnership with the leading CIO publication CIO Dive, that brought SNAP to life as four forces – Slowing through complexity, network, AI and Precedent-free leadership. The campaign delivered 220 leads at enterprise-sized prospects
The campaign delivered record media coverage, 500+ webinar registrations, and strong engagement across marketing channels.
Our work
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