How we aligned the launch of a new telco into the UK market around a powerful rallying cry – Fanatical about Voice
Challenge: The new CEO at global telecoms provider Wavecrest approached us to help him with the company’s repositioning as he took over with a new business plan and exciting goals for growth.
Wavecrest operates in the super competitive voice telecoms market, with the new focus all about facilitating a better relationship between cloud communications providers that need voice services and the telecoms operators that provide them. A big departure from its traditional business and a blank sheet to work from…
Solution: Working as both fractional CMO and his external marketing consultants, we delivered an extensive Town Square analysis that gave us a rallying cry for the next stage of the business: “Fanatical about Voice.”
In tandem, we oversaw a complete rebrand, with a new logo, visual identity and website. We also developed a new brand narrative, a thought leadership report as key launch collateral, and POVs for four key execs to raise the company’s profile as industry leaders on LinkedIn. This activity generated 30 SQLs on launch day alone.
