MHR Global

Accelerating transformation with strategic comms

Challenge: MHR is leading HR & finance platform provider. Operating in a market with the like of Workday and Dayforce, this British family-owned business is transforming in all major parts of the business to ensure growth in a highly competitive US-dominated market. It needed a strategic partner to drive communications that delivers a competitive advantage alongside outstanding execution.

Solution: We quickly identified that MHR needed to elevate not only its brand story but also its approach to storytelling as a whole. It needed a much more audience-focused and human approach to how it engaged with HR and finance leaders and it needed to prioritise what it had a voice on. Working hand in hand with the leadership team we developed a new narrative and a powerful set of POVs but also re-engineered the way MHR develops content and tells stories through PR but also across marketing too.

Outcome: For the first time ever, MHR has a powerful central narrative that atcs as a jumping off point for all its comms & marketing and it has a defined set of POVs that provide focus and impact.

Comms is working in partnership with marketing around peak moments – such a National Payroll Week which saw MHR hold an online festival complete with a compelling webinar schedule while owning the media agenda with data-led thought leadership.

In a three-month period we have driven over 40 pieces of coverage – 50% of which is trophy coverage in publications that are most read by their target audience (as identified by our Audience ID product).

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