Accelerating transformation with strategic comms
Challenge: MHR is a leading HR & finance platform provider. Operating in a market with the like of Workday and Dayforce, this British family-owned business is transforming in all major parts of the business to continue growth in a highly competitive US-dominated market. It needed a strategic partner to drive communications that delivers a competitive advantage alongside outstanding execution.
Solution: Already a British success story, we identified that to deliver on its ambitious growth plans, MHR needed to take its brand story to a new level and refresh its approach to storytelling as a whole. It needed a much more audience-focused and human approach to how it engaged with HR and finance leaders and it needed to prioritise what it had a voice on. Working hand in hand with the leadership team we developed a new narrative and a powerful set of POVs but also re-engineered the way MHR develops content and tells stories through PR but also across marketing too.
Outcome: For the first time ever, MHR has a powerful central narrative that acts as a jumping off point for all its comms & marketing and it has a defined set of POVs that provide focus and impact.
Comms is working in partnership with marketing around peak moments – such as National Payroll Week which saw MHR hold an online festival complete with a compelling webinar schedule while owning the media agenda with data-led thought leadership.
In a three-month period we have driven over 40 pieces of coverage – 50% of which is trophy coverage in publications that are most read by their target audience (as identified by our Audience ID product).
