Inchcape: Regional

Working with a global automotive distributor to strengthen and develop its position in the Asia-Pacific market

Challenge: Inchcape is a global automotive distributor and supply chain business. It’s the 101st company on the FTSE, with ambitions to be top 100. Much of its growth comes from the Asia-Pacific region, where the move from internal combustion engines to EVs is happening apace. As such, Inchcape Asia needed to convince a more cautious UK plc to maintain its investment in the region and play its part in telling a growth story to the market.

Solution: We created a “Regional Resilience Report” for Inchcape’s board, ahead of their visit to the region, which we could then use as the basis for a comms push. We sourced and interviewed 20 experts from across nine countries, including PwC, Bloomberg, analysts and local trade press. With insights into the rise of Chinese OEMs and changing consumer behaviour, our report informed board thinking and provided the basis of high-profile Inchcape Asia CEO interviews to land the story.


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