Welcome to Delphi’s fifth quarterly update!
We’re halfway through 2024 already – it feels like the year is flying by! Here’s our update on what we’ve been doing over the past three months.
A landmark launch
Our biggest news this quarter was backing our first new venture, in the form of 393 from the brilliant Will Cook. 393 is an audience-first PR agency for tech businesses, with a philosophy of high performance in all aspects of its work.
We know Will really well, having worked with him for a decade at our last agency, and he’s a hugely entrepreneurial and driven leader. Everyone who’s worked with him knows his commitment to outstanding client service and delivering brilliant campaigns.
We’re excited that 393 is up and running, and already has four clients to launch with. Watch this space for more updates on that front soon. Will is also looking to hire – so if you’re a talented Senior Account Executive, or know one, then apply here! (And Delphi is looking to hire in the creative/brand space too, so watch out for on that soon.)
Our plan at Delphi has always been to regularly invest in new startup businesses with clear adjacencies to our core strategic consulting business, where we can add value. 393 is the first investment in that plan, but we’re confident it’s only the beginning.
Our work
This quarter we’ve launched two campaigns we’re really proud of. (We believe both are award-worthy. If you want this kind of thinking and creativity for your brand, get in touch!)
The first was a global thought leadership campaign for cybersecurity firm Netskope – it’s currently being executed across ten countries worldwide. Our work was born out of an insight into Netskope’s audience of Chief Information Security Officers – many of whom are shifting from being “the department of no” inside their companies, to becoming business enablers.
We explored the different balancing acts that modern CISOs need to strike in order to manage risk while also seizing opportunity. The campaign has involved a major research report, based on 1,000 CISOs worldwide, and executions in global media and on-stage at industry events like InfoSec.
The second campaign we’ve launched was for Eckoh, a UK tech pioneer. Its software safeguards customer data – especially financial information – in interactions with contact centres.
Eckoh asked us for a landmark campaign that would give it profile and drive sales conversations in its key growth market – the US. We identified the challenge of protecting customer data in an era when most contact centre agents are now WFH. Our Hitting Home campaign combined unique insight into consumer worries about their data safety, and a focus group with contact centre agents from across the US.
In addition to these big campaigns, we’ve also been busy developing and activating a corporate narrative for a large software company. We’ve helped clients develop new product propositions to take to market. And we’ve advised on crisis and issues management too.
What we’re seeing in the market
From a UK perspective, the past few months have been dominated by the general election campaign and a new Labour government settling into power.
Overall, an earlier election than anticipated has probably been a good thing for the wider economy – drawing a line under one era and unleashing a new sense of energy for the years ahead.
Next, we have to see what happens over in the US – an election that will fundamentally shape the global economic and geopolitical outlook.
Thinking and speaking
As always, we’ve been busy sharing our thoughts on ever-evolving tech issues. We wrote about tech policies in the UK’s political party manifestos, ahead of the July election. While tech isn’t front-and-centre of the Labour government’s plans for growth, arguably it should be.
Meanwhile, we’ve also been keeping an eye on the changing AI narrative, as attitudes harden in different directions. For some commentators, it’s clearer than ever that AI is in a bubble. Some brands and agencies are even reacting strongly against AI and promoting an “AI-free” approach to content and marketing.
And in July, Delphi was proud to be one of the sponsors at the Pros Awards 2024, celebrating the UK’s best BME comms professionals. We had a wonderful time applauding the brilliant winners. It was great to catch up with a lot of old friends there too! We’re looking forward to staying involved in BME Pros’ Xec leadership scheme from this autumn.
