As we head into Q4, many of our clients are asking us for help understanding their landscape for the year ahead.
Landscape analysis identifies key stakeholders and their attitudes on big issues. There are three reasons why it’s high on tech brands’ priority list today.
1️⃣ Tech brands operate in a more complex environment now. Tech is right at the top of the political agenda, from misinformation to child safety, and supply chains to skills. Tech also shapes culture, from social media to streaming. All of this brings new stakeholders into tech’s orbit and adds new issues to its agenda.
2️⃣ Tech is increasingly global and simultaneously full of niches. Products or policies created in one country can now have massive consequences around the world, and that all needs careful understanding. Yet tech is also increasingly filled with subcultures, often out of sight of mainstream audiences and decision-makers. That requires more work to properly navigate.
3️⃣ Landscape analysis orientates action for busy brands. Given all of this complexity and confusion, a detailed landscape analysis of your key stakeholders helps tech brands identify exactly who they need to influence. It determines the best way to engage them and what messages will be most motivating.
You don’t have to be a politically engaged tech company to benefit from a landscape analysis. Nor do you need to be a public affairs director to find this approach valuable. As political, economic and cultural considerations permeate everything tech companies do, we think landscape analysis can benefit everyone.
If you’re interested in finding out more, contact us at hello@wearedelphi.com.
