As Delphi approaches our 2-year anniversary, there are clear patterns in the kinds of support our tech clients want. In the spirit of building in the open, here are 5 common briefs we’re being asked to work on right now:
1️⃣ Brand platform and positioning — “Cut through all the clutter and help us clarify what we stand for.”
2️⃣ Employer brand — “Help us attract new talent by showcasing our brilliant people.”
3️⃣ Audience insight — “Do a deep-dive into our audience so we understand them better and can orientate our comms and marketing activity appropriately.”
4️⃣ Paid media for B2B — “Help us build brand awareness quickly by using paid partnerships to get in front of our audiences in laser-focused ways.”
5️⃣ Creative campaigns — “Build fame for our brand by giving us a unique angle on a big industry theme (eg AI, sustainability, productivity).”
If you need help with any of these areas, let’s talk 😊
